What is a meme & how does it work?

While an outright definition of a meme is hard to nail down, the term is most often associated with an image or video that portrays a particular concept or idea that is then usually spread through online social platforms. That idea goes on to proliferate through social media, forums, instant messaging apps, and even news sites.

What are some examples of memes?

The word was coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Examples of memes given in Dawkins' book include melodies, catchphrases, fashion, and the technology of building arches.

What is a memeplex example?

Memeplexes comprise groups of memes that replicate together and coadapt. Memes that fit within a successful memeplex may gain acceptance by "piggybacking" on the success of the memeplex. As an example, John D. Gottsch discusses the transmission, mutation and selection of religious memeplexes and the theistic memes contained.

Why are memes so popular?

Memes are a worldwide social phenomenon. The more a meme resonates with people, the more they'll share it and the farther it will spread. Memes are usually funny, but often that humor is injected with wry political or social commentary. Sometimes memes exist for shock value or to teach a life lesson.